微出版的传播偏向研究

Study on the Communication Bias of Micro Publishing

微出版是印刷技术发展至今的最新出版形式,表现出碎片化、娱乐化、商业化的传播特征。为深入研究微出版的传播规律,文章引入媒介环境学的研究逻辑及其核心概念"传播偏向",以此探索微出版与历史上其他印刷技术之间的非线性关系。

Micro publishing is the latest form of publication printing technology, which shows the communication characteristics of fragmentation, entertainment, commercialization. In order to study the communication rules of micro publishing, this paper cites the research logic of media ecology and its core concept 'communication bias', in order to probe the nonlinear relationship between micro publishing and other printing technologies in history.