阅读终端多元化时代纸书出版与高校融合的思考

Integration of Paper Book Publishing with Universities in the Era of Diversified Reading Terminals

阅读终端多元化时代的到来,使纸书出版的跨界融合成为必然,高校读者是纸书的主要受众,出版机构要积极实现与高校的融合,通过充分掌握读者阅读需求特征、尝试建立高校图书荐购数据库模式、有效运行高校图书选题机制和恰当借助电子书推进纸书发展等方式,创新纸书的发展路径。

Trans-boundary paper book publishing becomes inevitable in the era of diversified reading terminals. Readers of university are the main audience of paper book, thus publishers should actively implement integration with universities and innovate paper book development paths by fully grasping the readers demand characteristics; by establishing university paper book recommendation database schema; by effectively operating book topic selection mechanism and by promoting the development of paper book with the use of e-books.