社会生活的新参与者——无所不在的媒体陪伴

New Participant in Social Activities:Companion Media

无所不在的媒体陪伴是社会生活的新参与者。媒体陪伴主要包括三个内涵:其一,人们作为受众,几乎时时、处处被媒体包围、伴随;其二,人们作为传播者,几乎时时、处处都在使用媒体向他人或社会组织传播信息、保持沟通;其三,人们作为媒体的信息源及被采访、追踪、摄录的对象,几乎时时、处处被媒体扫描、跟踪、监视。媒体陪伴可以分为显性媒体陪伴和隐性媒体陪伴两种类型。媒体伴随并参与日常生活,极大地影响着人类社会。"超级全景监狱"与"共景监狱"并存于当下的社会中。媒体陪伴既为社会管理者创造了"超级全景监狱"的信息优势和治理权威,也为普通公民提供了"共景监狱"的监督技术和社会氛围,几乎每个管理者都感受到了集体凝视和监督的压力。社会管理者和普通公民,"超级全景监狱"和"共景监狱"正处于一种博弈中。

The ubiquitous companion media is a new participant of social life. Companion media mainly includes three connotations: First, people as audiences almost always are encompassed and accompanied with the media in everywhere. Second, as communicators, people almost always disseminate information and maintain communication with others or social organizations by the media. Third, people are the source of media and the object of interview, the object of tracking, the object of video, who almost always being scanned, tracked and monitored by the media in everywhere. Companion media can be divided into two types, explicit companion media and implicit companion media. Media accompanies and participates in people's daily lives and social activities, greatly influence the human society. 'Super panopticon' and 'the same scene prison' coexist in the contemporary society. Companion media not only creates a super panopticon information advantages and management authority for the custodians of society, but also provides a supervision of the same scene prison and management of technical conditions and the social atmosphere to ordinary citizens. Companion media makes that almost every manager feel the pressure of collective gaze and supervision. Public administrators and ordinary citizens, super panopticon and the same scene prison, they are in the game.