数字时代,美国报业转型发展现状分析

Analysis on Restructuring and Development of the US Newspaper in the Digital Age

文章梳理了近年美国报业的转型化发展状况,认为移动媒体的迅速发展成为美国报业发展的最大变数;分拆与剥离,美国报业加速转型步伐;收入来源多样化,广告或将不再是美国报业盈利的主要来源;传播渠道分众化成为美国报业的必然趋势;徘徊在巩固纸媒订户和推进数字转型二者间难以抉择。笔者认为,美国报业的一些转型路径以及模式对于我国的报业转型有很好的启示作用。

The paper reviews the recent development of the US newspaper industry, finds that the rapid development of mobile media become the largest US newspaper industry development variables; broken and peeling accelerates the transformation pace of American newspaper industry; advertising is no longer the main source of profits; divition of communication channels has become an inevitable trend in the US newspaper industry; difficult decision to choose the print media subscribers or digital transition. Some transition path and model of US newspaper industry has a good inspiration to our newspaper transformation.