摘要
文章梳理了近年美国报业的转型化发展状况,认为移动媒体的迅速发展成为美国报业发展的最大变数;分拆与剥离,美国报业加速转型步伐;收入来源多样化,广告或将不再是美国报业盈利的主要来源;传播渠道分众化成为美国报业的必然趋势;徘徊在巩固纸媒订户和推进数字转型二者间难以抉择。笔者认为,美国报业的一些转型路径以及模式对于我国的报业转型有很好的启示作用。
The paper reviews the recent development of the US newspaper industry, finds that the rapid development of mobile media become the largest US newspaper industry development variables; broken and peeling accelerates the transformation pace of American newspaper industry; advertising is no longer the main source of profits; divition of communication channels has become an inevitable trend in the US newspaper industry; difficult decision to choose the print media subscribers or digital transition. Some transition path and model of US newspaper industry has a good inspiration to our newspaper transformation.
出处
《编辑之友》
CSSCI
北大核心
2015年第11期103-106,共4页
Editorial Friend
基金
2014年国家社科基金青年项目"移动互联网条件下的新闻传播新形态
特征
趋势及应对策略研究"(14CXW026)
2010年湖南省哲学社会科学评审委员会项目"大学英语教育生态研究"(1011332B)