数字阅读时代提升用户阅读体验策略研究

Strategies to Enhance Users' Reading Experience in the Digital Reading Era

与传统阅读相比,数字阅读是一种更加注重感官体验,更加强调主体能动性和互动性的新型阅读形式。提升用户阅读体验成为数字出版行业在竞争中谋求发展的关键。当下的数字出版行业存在的制作不够精良、信息整合与推送精确度不够、阅读资源互通性不足、用户参与度水平较低等问题,制约了用户的阅读体验,也影响了数字出版行业的市场。数字出版行业应提升产品质量、制定行业标准、打造专业化品牌、提高用户参与度,以期不断提升用户的阅读体验,做大做强数字阅读这一文化传播产业。

Compared with the traditional reading, digital reading is a new form of reading, which need the readers pay more attention to sensory experience. It needs more emphasis on the subject's initiative and interactivity. Enhancing the users' reading experience becomes the critical sector of the digital publishing industry to seek development in the competition. Current digital publishing industry has many problems as follows: The content is not well made, the accuracy of information integration and product promotion is not enough, reading resources are lack of interoperability and users' participation is not enough. These problems not only restrict the users' reading experience, but also affect the sales market of digital publishing industry. The industry should improve product quality, develop the industry standards, create professional brand and increase users' participation. Only by taking these measures, the industry can continuously enhance the users' reading experiences, and make cultural communication industry bigger and stronger.