选择与成本

Choice and cost

市场经济社会,呈现多元并举的开放形态,人们面临的选择越来越多,但对选择的认识多囿于社会学或哲学的范畴。经济学从成本的角度,在主观价值论的参照系里,对选择付出的“成本”有量化的可能。基于此,一个人面对选择时,应该可以做出更明智更科学的决断。

An opening-up formation of diversification appears in market-eonomic society in which everybody faces more and more choices.However,the knowlege of choices is roughly confined in the circle of sociology or phylosophy.It is possible to quantify the “cost”of choices in the subjective value in economy.On the basis of this theory one can make much wiser and more scientific decisions when facing choices.