人文营销的基础及组合方式探讨

Basis and Mix of Humanistic Marketing

新的世纪带来新的经济 ,在新经济条件下 ,现代企业应采用全新的营销方式———人文营销。企业必须在营销整合的基础上 ,实现与竞争者及消费者之间的有效沟通 ,密切与他们之间的联系 ,强化与他们之间的亲和力 ,进行人文营销组合。

In the new century comes the New Economy, in the challenging conditions of the new economy, modern firms should put more emphasis upon a new form of marketing: the humanistic marketing. Firms must achieve effective communication with competitors and consumers on the basis of marketing integration, enhance the relationship and strengthen the affinity between them and undertake mix of humanistic marketing.