数据挖掘在电子商务中的应用研究

Research on Application of Data Mining in E-commerce

电子商务成为企业商务活动发展的大势所趋。如今所有企业面临的一个共同问题就是如何充分利用已有的历史数据。数据挖掘能够为企业提供强大的技术支持,首先对数据挖掘的研究背景和意义进行了探讨,通过对"十月妈咪"网店在电子商务初期存在的问题分析,依靠数据挖掘技术取得了更大的成绩。

E-commerce business model becomes a trend in the development of business activities. All enterprises face the common problem is how to use the large amounts date,data mining can help enterprises deal with huge data. This paper first discusses the research background and significance of data mining,through Octmami online shop in electronic commerce early problems,data mining technology in the electronic commerce application that will have a greater role.