苏扇品牌文化价值体验研究

The Value Experience in the Brand Culture of Susan

目的从苏扇品牌文化内涵、服务体系等方面研究苏扇品牌独特的文化价值体验。方法概括苏扇品牌文化内涵,分析苏扇品牌文化的服务体系,通过对苏扇品牌文化的价值体验的分类分析,指出苏扇品牌文化的发展趋势和价值。结论苏扇能有效地形成引人入胜的情感体验和文化品牌,在中国设计的国际化进程中,将充分展现中华文化的核心价值和优秀的精神文化,从而为中国设计师站在世界的舞台树立信心。

It discusses the value experience of Susan brand culture from all kinds of aspects including cultural connotation and service system.It analyzes the service system of Susan brand culture by the classification analysis of value experience, as well as the development trend and value Susan brand culture.Susan can effectively form attractive emotional experience and culture brand, show the core value and excellent spirits of Chinese culture to encourage the Chinese designers standing on the stage of whole world in the international process of Chinese design.