设计师和用户的汽车造型意象认知差异研究

Imagery Cognition Differences between Designers and Users Automobile Modeling

目的探究汽车造型设计领域中设计师和用户的意象认知的差别。方法通过访谈和语义分析的方式定义了设计师和用户的意象认知对象,并且描述了两者的认知差别。在心理学中双重编码的理论基础上提出了汽车造型的意向认知由形态认知和语义认知组成,调研了50名用户对16款汽车造型的审美评价和20名设计师对设计案例的描述,并采用语义抽取的方法获得了673个语义词。对比设计师和用户在语义词选择上的差别以及分析语义词所对应的形态特征。结果设计师与用户的语义认知差异主要集中在场景层,语义与形态特征呈现多维的映射关系,场景层语义主要映射汽车形面特征认知。结论场景层语义映射的形面认知是汽车设计师和用户的认知差异所在。

It aims to study the differences of imagery cognition between designers and users in the domain of automobile modeling design. The duel-coding theory from psychology is introduced to the domain of automobile modeling that the image cognition is constructed by semantics and form features sub-system. Two surveys on designer′s design intention expressions and users′aesthetic in term of automobile modeling are taken. The semantics and form features are captured and analyzed through structured hierarchy,and then the mapping between semantics and form features is build through cognitive experiments. The semantic cognitive difference between designers and users is mainly focused on the scene layer;the mapping mode between semantics and form features is multidimensional;the semantics on the scene layer are mainly mapping with the treatment features. The mapping cognition between treatment and semantics in scene layer is the mainly difference of imagery cognition between designers and users in the domain of automobile design.