摘要
目的研究设计师在纷繁复杂的市场竞争下如何才能更精准地把握产品微妙的语义。方法分析了用户群体心理因素与产品语义的关联性;结合国际著名品牌进行了实例分析,从生活方式变量、改革变量、性格变量、社会地位变量出发,深化了产品语义细分理论。结论探讨了基于用户群体心理因素的产品语义细分理论,提出了帮助设计师准确把握用户群体和相应语义定位的一种研究思路。
It studies designers who want to grasp the subtle product semantics,should pay attention to the relationship between user group′s psychology and product semantics because of this complex and competitive market. It analyzes the relationship between user group and product semantics.By making use of many successful examples,it studies the theory of product semantics segmentation further from aspect of lifestyle,reform,character and social status.It demonstrates the theory of product semantics segmentation based on psychology and provides certain research method to help designers to grasp user group and semantics better.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第24期61-64,78,共5页
Packaging Engineering
基金
2015年上海理工大学人文社会科学基金重点项目(15HJSK-ZD01)
上海市教育委员会科研创新项目(人文社科)(11YS123)
上海市研究生教育创新计划(5413309101)部分研究成果
关键词
心理因素
语义细分
产品语义学
用户群体
产品设计
psychology
semantics segmentation
product semantics
user group
product design
