摘要
目的在当前产品设计同质化日趋明显的市场中,研究如何通过有效的设计激励用户,培养用户对产品的使用习惯。方法从服务设计学科要素出发,考虑到培养用户习惯对于产品持续发展的重要性,结合行为心理学和激励理论的观点,提出"反馈"这一要素对于习惯的形成有着不可忽视的影响,将其带入服务设计学科中,探索有助于培养用户习惯的设计方法。结论描绘出一种可以用于培养用户习惯的激励机制,即规律性反馈、间断性反馈和特殊刺激,简称RRS激励机制。递进地结合这3个层次来进行服务设计,可以更有效地实现激励刺激,促进用户习惯的养成。
It aims to study the ways of developing user habits in the homogenous market setting of product design by means of effective design methods.Starting with the characteristics of service design,considering the influence of user habits to the development of product design,combined with the viewpoint of behavioral psychology and motivation theories,it comes up with the idea that ＂feedback＂ has effects on the formation of habits that cannot be ignored. Then it explores the ways to develop habits inspiration on this.It describes an incentive system that can be used to develop habits：regular feedback- random feedback- special stimulus.This system can be used to promote the forming of user habits gradually.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第24期79-82,共4页
Packaging Engineering
基金
国家科技支撑计划项目(2012BAH85F02)
国家国际科技合作专项项目(2012DFG70310)
关键词
服务设计
用户习惯
反馈
激励机制
service design
user habits
feedback
incentive system
