旅游目的地旅游网站建设研究——以五台山旅游网站为例

Research on the Construction of Tourism Website in Tourist Destination——A Case of Tourism Websites in Wutai Mountain

地方政府和旅游企业应充分利用网络资源和技术加强旅游网站建设,以实现旅游目的地客源市场的拓展、旅游经济发展水平的提升.本文主要运用了网络调查、数据统计、比较分析等研究方法,通过权威网络搜索引擎和权威网站排名网站(Alexa)搜集材料,对四大佛教名山旅游网站建设现状加以比较,全面分析五台山旅游网站的数量、影响力、服务质量和国际化程度等现状特征,发现了五台山旅游网站建设过程中的具体问题,提出了加强五台山旅游目的地旅游网站建设的相应对策和建议.

The local government and tourism enterprises should make full use of cyber source and technology to strengthen the tourism website construction,to broaden tourism destination market and promote tourism economic development. In this paper,we analyze the present characteristics of tourism websites in Wutai Mountain including website quantity,website influence,website service quality and internationalization extent after comparing the four great Buddhist Mountains tourism websites constructions. Then we put forward the concrete measures and suggestions to improve the construction tourism website. Materials collected in this tpaper are from Authoritative ranking websites（ Alexa） using authority web search engine. The research methods such as network survey,data statistics,comparative analysis etc. are used in this thesis.