多因素扰动下同价双渠道供应链协调应对突发事件

Dual-Channel Supply Chain Coordination under the Same Retail Price When Multi-factor Disruptions Occur

一条双渠道供应链存在一个传统零售商和一个拥有电子渠道的制造商,制造商采用了跟随零售商线上线下同价的定价策略。通过建立市场需求模型,求出供应链的最优价格、生产数量,利用博弈论和合同理论的原理设计收益共享契约。研究表明,当供应链处于稳定状态时,收益共享契约可以用来实现同价双渠道供应链的协调。当突发事件导致市场规模和制造成本发生扰动时,同价双渠道供应链存在鲁棒性,而收益共享契约也能够很好地协调同价机制下的双渠道分权供应链,最后给出一个算例验证了结论。

This study analyzes a dual-channel supply chain including a traditional retailer and a manufacturer with an electronic channel, in which the manufacturer adopts the same price strategy both online and offline by following with the traditional retailer. Establishing a market demand model, we obtain the optimal price and sales quantity, and then we design a revenue-sharing contract based on game theory and contract theory. The result shows that the coordination of the dual-channel supply chain with the same retail price strategy can he achieved under the revenue-sharing contract. When unexpected events result in demand and production cost disruptions, there is certain robustness in the operation of the dual channel supply chain. The coordination of the decentralized dual-channel supply chain with the same retail price strategy can also be achieved under the revenue-sharing contract. Finally, a numerical example is given to clarify our conclusions.