文化图式理论视域下大学生消费网络新词的文化需求研究

Culture Demand Research of Consumer Net Neologisms for Students from the Perspective of Cultural Schema Theory

在信息时代,网络新词以其独特的非主流性、隐喻性、集群性,打破传统、颠覆经典,深受大学生喜爱。但多数大学生对于网络新词的认识存在浅层化现象,部分内隐低俗性的新词使大学生社会认知混乱,削弱了主流价值影响。基于文化图式理论的视角,以需求分析为路径,结合青年亚文化和大众文化,力求深入分析大学生消费网络新词的内外部因素,并探讨引导大学生消费网络新词的有效途径。

In the information age, net neologisms are popular with college students resulting from their unique characteristics of non-mainstream, metaphor, gregariousness, nontradition and subver- sion of the classic. But most college students realize the superficial meanings of net neologisms. Some net neologisms, which imply vulgar meanings, will disorder college students social cognition and weaken the influence of mainstream value. Based on cultural schema theory, the paper analyzes col- lege students inner and outer elements of using net neologisms, and explores the effective ways of guiding them to use net neologisms properly.