基于网络结构与资源禀赋的企业对标准化影响力研究

The Enterprises' Influence on Standardization Based on Network Structure and Resource Endowment——Evidence from Chinese Automobile Industry

基于资源依赖理论和社会网络理论,以501家参与正式标准制定的汽车企业作为研究对象,构建联盟组合网络共9个时间窗口,结合标准产出、企业特征数据探究企业应该如何设计并管理联盟组合,从而获得社会资本,提高其对标准化的影响力。研究结果表明,在技术标准联盟组合中,企业制度关系资本较之商业关系资本对提高标准化影响力的作用更大;在技术标准联盟组合中,企业个体网络密度越稀疏,其对标准化的影响力越大;在技术标准联盟组合中,企业可达效率越高,其对标准化的影响力越大。研究结论为探索技术标准联盟行为从二元分析范式向网络分析转移提供了经验,为企业在标准联盟中增强自身的标准谈判能力与标准化建设水平提供了理论指导。

The competitiveness and development of an industry is heavily influenced by technology standards and dominant designs.Implementation of standardization is a strategic option for enterprises to master the power of initiative.Building on resource based theory and social network theory,this paper aims to analyze the impact of network structure and resource endowment on the enterprises＇ influence on standardization,which is based on network-level data,firm-level data and standard output data of Chinese Automobile Industry.The results show that political ties have more effect than business ties on the enterprises＇ influence on standardization.And the results indicated a negative impact of density for standardization,and a positive impact of reach efficiency on standardization.The results have devoted to the theory of social network and standardization activities,and have managerial implications on how to strengthen an enterprise＇s standardization ability.