概念设计阶段用户需求到产品属性的转化方法研究

THE TRANSFORMATION METHOD RESEARCH OF THE USERS DEMAND TO PRODUCT IN THE CONCEPTUAL PHASE

以消费者为导向的设计已经成为一个成功的产品开发过程中的关键因素。消费者的需求不断变化,因此设计师需要更科学有效的方法在设计过程中充分融合消费者的想法,设计的产品才能更好地满足用户的需求。而用户的需求是通过产品属性实现的,目前在需求到产品属性的转化上,设计师和消费者存在认知的差异。通过借鉴方法目的链分析方法,建立设计师的用户需求转化为产品属性的认知结构模型,用户根据认知机构模型运用评分矩阵进行评分,从而得到设计师和用户在需求到产品属性转化上的共识,通过达成的共识指导设计。

Consumer oriented design has become a critical factor for a successful product engineering. Hence, the designers need to find more scientific and effective method to combine the opinions of the consumers effectively in the process of designation. The users need are satisfied by the product attributes. However, there are some cognitive differences between designers and consumers in the transformation process of demand becoming product attributes. The cognitive structure model about the users demand to product attributes is established for the designers according to the means-End chain theory. Then, in order to reach an agreement on the transformation of demand to product attributes, the users grade it by using the rating matrix. Ultimately, the design is completed under the instruction of the reached agreement.