当下服装设计与消费者的新型互动

NEW INTERACTIVE MODE BETWEEN FASHION DESIGN AND CONSUMERS IN THE PRESENT MOMENT

计算机与网络的普及与应用变化了人类生活的节奏,和人们的观念以及生活方式。强大的信息技术为各学科领域的发展搭建起了一个前所未有的平台,服装设计领域也迎接着它的快速发展和更多新的形式,新的内容,新的方法以及更多新的问题。从我国服装产业线上销售的繁荣到实体经济的低迷,其中用户的购买方式,与产品本身的互动方式也产生着巨大变革。本文以服装设计与消费者之间的关系入手,阐述了时装与消费者的不同历史时期变化中的互动形式,采用案例阐述,系统分析的方法,剖析当下服装行业前沿出现的互动手法和背后存在的趋势。旨在观念巨变的新时期,为有关服装设计如何更好地与消费者相处与沟通,如何做出更加有价值的服装设计提供一些有价值的参考。

The popularization and application of computer and network has changed the rhythm of human life, and people＇s ideas and life style. The powerful information technology has built up an unprecedented platform for the development of various disciplines. The field of fashion design is also facing its rapid development and more new forms, new contents, new methods and more new problems. From the prosperity of China＇s apparel industry online sales to the real economy downturn, which the user＇s purchase, and the product itself is also a great way to interact with the way. In this paper, the relationship between the clothing design and the consumer, this paper expounds the interactive forms of the different historical periods of fashion and consumer, the use of case analysis, system analysis, analysis of the current trends in the fashion industry, the emergence of interactive techniques and trends. In the new era of great change, it provides some valuable references for the design of the related clothing, how to get along with customers and communicate with consumers.