探究视觉文化对唱片封面设计的影响

THE IMPACT OF VISUAL CULTURE ON THE ALBUM COVER DESIGN

随着大数据时代的到来,各种"快餐式"文化和"快餐式"设计,变化日新月异,在整个社会的流水线上,快速出现,快速消失。人们生活的节奏也越来越快,快到我们只剩下拥有看图识信息的时间,于是"读图时代"便到来了,而我们正处在一个图像成为主因的时代,即视觉文化时代,被日益丰富的视觉形象包围。视觉性文化的兴起是现代社会发展的必然结果,在全球化推动的浪潮下它将是全球文化裂变的核心纽带,从视觉性文化的角度来看,以传播文娱信息,丰富人类生活为主要任务的唱片封面设计,它的形式性,功能性和意义性,不仅仅是一个时代的标志性产物,更是艺术与商业的双重诉求;也是人文气息和大众需求的艺术化身;构建和刺激着人们的视觉和精神世界。可是,随着时代的发展,视觉文化的变迁是如何影响唱片封面设计的呢?他们之间又有着怎样的内在联系和价值关联?这将是本文重点分析的主要内容。

With the advent of the era of big data, rapid changes in society happened with rapid emergence and rapid disappearance. The rhythm of people＇s lives is getting faster and faster, so ＂Reading Pictures＂ comes, but we are in an time of visual culture, surrounded by an increasingly rich visual image. The rise of visual culture is the inevitable result of the development of modern society In the wave of globalization, it is promoting a global culture from the perspective of visual culture to disseminate cultural and enrich human life as the main task the album cover design, with its form, function and significance not just an iconic product of the times. It is the dual demands of art and commerce; it is also the cultural atmosphere and the public needs art incarnation, build and stimulate people visual and spiritual world. However, with the development of the times, how visual culture change affects the album cover design？ Does it have a kind of link between them and the associated intrinsic value？ This will be the main focus of this article.