论图文在版式设计中基本形式的变化

RESEARCH ON THE BASIC FORMS OF GRAPHIC LAYOUT DESIGN CHANGES

当今社会与经济的空前发展在伴随着信息化到来的同时,许多人愈发重视视觉设计在日常生活中对人们的影响和感受。我们所熟知的各种设计例如:标志设计,版式设计,广告设计,网页设计等的视觉设计都在影着我们的视觉感官。其中版式设计已经突破了先前较为简易的排版方式,版式设计中图形与文字设计形式的改变加强了版式设计的意象化与视觉化。本文以图文在版式设计中基本形式的变化为主要研究对象,通过对版式设计中图形,图片,色彩,文字的特点及设计应用论述了版式设计作为一种视觉传达表现方法的基本形式的变化及趋于简单化的两种图文编排形式。通过本文论述了解到在特定的设计中版式设计图文基本形式的变化及作用。表明图文在版式设计中的基本形式变化非常有力地传播向导着视觉传达艺术的表现,从而可以激起阅读者的关注和愉悦。版式设计的设计原理贯穿于每个平面设计的始终,传递着不同现代的文化与理念,于是版面设计在整个设计行业中就成为非常重要,不可缺少的环节。

In today＇s society and the unprecedented development of economy in along with the arrival of information at the same time, many people increasingly pay attention to visual design influence on people in their daily lives and feelings. We know all sorts of design, for example： logo design, layout design, advertising design, web design and other visual designs in the shadow of our visual sense. The format design has broken the previous relatively simple layout, graphics and text in the form of design change in the format design to strengthen the imagery and visual format design. Based on the graphic in the format design of the basic form of change as the main research object, through to the format design of graphics, pictures, color, text characteristics and design application of format design is discussed as a kind of method which is the basic form of visual communication performance change and tend to be more simplistic two graphic layouts. This paper realizes that in the design of specific format by the change of the basic form and function, explains the basic forms of the graphic in the format design which becomes very effectively spread the wizard in visual communication art performance, thus to arouse the attention of readers and pleasure. Design principle of the format design throughout the course of the in each plane design conveys different modern culture and philosophy, so the layout in the whole design industry has become very important.