网络浏览中偶遇信息共享行为影响因素扎根分析

Grounded Analysis of Influence Factor for Encountering Information's Sharing Behavior in Internet Browsing

文章利用扎根理论方法,针对25份原始访谈记录进行梳理归纳,从理论角度对网络浏览中偶遇信息共享行为的影响因素进行探索性研究,提出了影响因素理论模型,并阐释了主要影响因素的作用机制。研究结果表明,影响网络浏览中偶遇信息共享行为的因素主要来源于个体、社会环境、技术环境与任务情境四个方面。其中,来自个体方面的因素既是直接变量,同时也是社会环境与技术环境因素的中介变量。

Using the grounded theory method, an original interview material with total 25 records was summarized, and some influence factors for encountered information＇s sharing behavior in Internet browsing were analyzed from theoretical perspective. Specifically speaking, a theoretical model about these influence factors was proposed, from which the main factors were filtered and the action mechanism was elaborated. The study results show that, the main factors mainly roots in individual, social environment, technological environment and task situation. Among these factors, the individual factor is not only the direct variable of the influence factor but also the intermediate variable of the factor for social and technological environments.