基于认知的金融在线教学交互设计探究

A Research of Interaction Design on the Financial On-line Teaching Based on Cognitive Psychology

互联网金融模式的快速发展,降低了用户进入金融市场的门槛。但由于用户普遍缺乏相应的投资理念及方法,因此灵活地在线教学形式可以帮助用户进行系统学习。而日益丰富的在线教学交互体验,在无形中增加了用户的认知成本。针对这种情况,对金融在线教学交互设计进行探究。基于互联网金融模式,解析了金融在线教学特点。分析在线教学交互设计理论与技术现状。概述了认知心理学的涵义,讨论了认知心理学于在线教学中的应用。从内容层、结构层与表现层三方面,基于认知心理学与现有的交互工具,提出了金融在线教学的个性化、平衡化、权威化原则。最后结合对515位贵金属理财潜在用户的在线调研,得出金交所投资者教育项目的重要性,将上述理论运用至实践中,以验证理论的正确性与可用性。

With the rapid development of Internet financial model, the threshold of users entering to the financial markets was reduced. However, users lacked investment philosophy and methods. The flexible on-line teaching can help these users to learn these knowledge. While, the development of on-line teaching interactive experience increases the users＂ cognitive cost. Under these circumstances, the paper analyzed the interaction design on the financial on-line teaching based on Internet finance, and studied the characteristics of financial on-line teaching. It analyzed the interaction design theory and the technical status, summed up the meaning of cognitive psychology, discussed its application in on-line teaching. From the three aspects of content, structure and presentation, based on cognitive psychology and interactive tool, the paper proposed three principles i. e. , personalized, balanced and authorized. Finally, it made an online research of potential 515 users, the results showed that the importance of the SGE investor education programs. We applied it to the project to verify correctness and applicability of the theory.