苹果产业链整合方式对果农生产行为的影响分析——以烟台地区为例

Affection Analysis of the Apple Farmer's Production Active by the May of the Apple Industry Link Integration——Taking the Yantai Region as the Example

作为第一大苹果生产国,我国苹果产业的经济效益并不高,为此,本文以烟台苹果为例,针对产业链整合方式与果农生产行为的相互影响,采用计量模型,分析生产经销环节主体之一的果农的生产经营行为,找寻影响产业链结合程度的形成因素,提升苹果产业绩效。

China,as the biggest country,has no economic benefit in the apple industry. Therefore,the paper takes the Yantai's apple industry as the example,adopts the metering model of the industry link integration of the apple farmers production active,and analyze the apple farmers' products and sale as the one of the parties in the link of products and sale,seek the establishing element of the industry integration degree for the apple industry performance.