浅谈山西地区旅行社对博物馆的合作与开发

Discussion on the On the Cooperation and Development Between Shanxi Travel Agency and Museum

随着文化旅游业的兴起,拥有优质文化旅游资源的各类博物馆成为人们重要的旅游目的地。对于旅行社来说,抓住机遇,发挥自身的优势,开辟新的旅游资源才能促进自身更好的经营发展。本文以山西地区的旅行社与博物馆为例,来探讨二者的关系、合作的形式和所要解决的问题,并提出相应的对策,以实现旅行社与博物馆双赢的目的。

With the rise of cultural tourism industry, various types of museums with high quality cultural tourism resources have become an important tourist destination. For travel agencies, to seize the opportunity, to play their own advantages, and to open up new tourism resources can promote their better management and develop- ment. This paper takes Shanxi area travel agency and the museum as an example to discuss the relationship between the two, the form of cooperation and the problems to be solved, and put forward the corresponding countermeasures, in order to achieve the purpose of win - win of the travel agency and museum.