需求视角下乌鲁木齐乡村旅游可持续发展研究

Research upon Sustainable Development of Urumqi's Countryside Travel from the Demanding Perspective

乌鲁木齐拥有丰富的乡村旅游资源,近些年发展速度迅猛。然而,在其发展过程中也存在一些问题,制约该区域乡村旅游的可持续发展。本文从发展阶段和开发模式两方面入手,通过实地调研,对乌鲁木齐乡村旅游发展现状进行归纳总结。通过问卷调查及深度访谈等研究方法,对乌鲁木齐城市居民乡村旅游需求特征进行梳理。基于需求视角,提出乌鲁木齐乡村旅游可持续发展面临基础设施落后、受社会环境及季节性影响明显、旅游产品及纪念品单一、娱乐活动缺乏创新、经营管理不善、定价不合理、乡村旅游宣传不够等制约乡村旅游可持续发展的七大问题。针对上述问题,提出乌鲁木齐乡村旅游可持续发展的对策措施。

There are abundant rural travel resources in Uruqi, problems limited its rural travel development .The article, which is developing rapidly recent year while is existing from developing stage and launching model, makes a summary as to the current situation of rural travel development though on-the-spot investigation. What＇s more, we make up demanding features of Urumqi citizens＇ rural travel though questionnaires and deep interviews. Based on demanding perspective, we put forward seven points as to the sustainable development of Urumqi＇s countryside travel： poor infrastructures obviously restricted by outward environment and season, single types of travel product and souvenir lacking of innovation in entertainment, badly run business, fixing the prices unreasonably, and deficient in advertising and so on. Above all, we come up with the measures as to sustainable development of Urumqi＇s countryside travel.