网络零售、电商生态与产业升级

Online Retail,E-commerce Ecology and Industrial Upgrading

我国电商企业合力打造的"双十一"购物节,已经成为全球最具影响力的零售类电商节日,网络零售的快速发展为产业持续健康发展提供了更加广阔的市场空间。通过电商发展现状与问题的深入分析认为,我国网络零售的快速发展已经促进整个电子商务生态体系的变迁,但从产业发展与经济转型的视角反思,类似"双十一"的电子商务购物节更多是线下消费向线上的转移,且"价格战"依然是主要特征。加快发展物联网、大数据、云制造等新技术新模式,净化网络零售市场环境,打通消费需求与生产制造环节之间的多样化路径,是加速推进产业转型升级的重要途径。

China e-commerce enterprises created a ＂ Double 11＂ shopping festival together,which has become the world＇s most influential retail e-commerce festival. The rapid development of online retail provided a broader market space for the healthy development of industry. The study argues that the rapid development of China＇s online retail has promoted the e-commerce ecology changes,but rethinking from the perspective of the industrial development and economic transforming,the e-commerce shopping festival such as ＂ Double 11 ＂ is mostly the consumption transferring from offline to online,and ＂ price war＂ is still the main features. Accelerating the development of new technologies and models such as internet of things（ IOT）,big data,cloud manufacturing,cleaning market environment of online retail,and opening up the diversified path between consumer demand and the manufacturing of products,are important ways to accelerate industrial restructuring and upgrading.