国际化经营中的来源国理论研究综述被引量：1

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摘要随着全球化的进一步加剧,来源国形象研究已成为国际营销领域研究的热点。本文从来源国、来源国形象和来源国效应概念入手,对来源国理论相关文献进行梳理,着重分析来源国形象效应的验证、影响因子以及作用机制,指出来源国理论在国际化经营中的研究和应用仍存在许多不足,如需加强针对发展中国家的相关研究、关注国际市场上中国制造的来源国效应问题以及强化应用性研究等。

作者李祺王莹莹汪晓凡

机构地区北京中医药大学管理学院

出处《管理观察》 2015年第36期46-48,共3页 Management Observer

基金 2012年度教育部人文社会科学研究青年基金项目"中国企业跨国经营中母国形象劣势的应对策略研究"(12YJC630098)

关键词来源国原产地国际化经营

分类号 F740.4 [经济管理—国际贸易]

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参考文献15

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