海州湾地区海岛体育旅游资源的开发与利用

The Development And Exploitation Of The Island Sports Tourism Resources In The Haizhou Bay District

海岛体育旅游将旅游与体育有机的结合,是近年来海洋旅游业发展的趋势。海州湾地区海岛体育旅游资源丰富,优势明显,但开发较晚,开发力度不足。在研究了本地区海岛体育资源特点和现状之后,提出开发和利用的策略:加大投资力度;整体规划,合理布局,打造自身品牌;配套设施和服务行业;合理利用本地体育资源,开发其他季节的旅游资源等。并提出海州湾地区海岛体育旅游资源可持续发展的方针。这将对江苏沿海包括连云港市的经济发展有着十分积极的意义。

The island sports tourism,the combination of tourism and sports,is the current trend of coastal tourism. Haizhou Bay,which is abundant in sports tourism resources,has its own advantages. However,the development starts relatively late and lacks energy. After the study of the characteristics and current situation of the sports resources in this district,the thesis raises the strategies of developing and exploiting these resources,including increase in investment,overall scheme,reasonable layout,establishment of its own brand,development of matching facilities and service industry,sensible use of local sports resources and development of other resources in the other seasons. The thesis also brings up the strategies of sustainable development of sports tourism resources of Haizhou Bay district,which will have positive influence on the economic development of coastal areas of Jiangsu Province,including Lian Yungang.