慈善文化视角下的我国公益慈善组织公信力重塑

Enhance the Credibility of the Public Charitable Organizations in China from the Cultural Perspective

信任危机一直困扰着我国公益慈善事业。导致信任危机的直接原因在于慈善组织公信力缺失和民众对慈善事业的普遍冷漠,深层次根源则在于慈善文化断层。化解慈善组织信任危机,提升其公信力,关键在于减少或根除慈善组织易发的败德行为,而慈善中的败德行为需要慈善文化加以矫正。培养慈善文化,教育不可或缺。同时加强慈善事业制度建设和管理体制创新,为培育慈善文化创造适宜的制度和体制环境。

The crisis of confidence has plagued our public charities.The lack of credibility of charitable organizations and the general indifference to public charity are the direct causes leading to a crisis of confidence.However,charity cultural fault is its deep-seated reason.To resolve the crisis of confidence and enhance its credibility,the key is to reduce or eliminate the moral hazard of charitable organizations.Moral hazard in the charity needs to be corrected by charity culture.It is inseparable from education to cultivate charity culture.We must strengthen the moral education and life education.We must also strengthen the building of charitable institutions and management of institutional innovation,to create a suitable system and institutional environment for the cultivation of charitable culture.