现代消费文化语境下生活陶艺符号价值体现

The Sign Value of Daily Ceramics in the Context of Modern Consumerism Culture

陶瓷商品被消费者热衷追求的非物质因素,很清楚地证明陶瓷商品具有"符号"性。生活陶艺所具有的手工制作、自然质地、日常应用、显现美感、突出个性等特性,共同构建了现代消费文化语境下生活陶艺的符号体系。生活陶艺符号价值体现为:手工文化深刻内涵;艺术审美的文化追求;回归自然的人文情怀;个性生活的追求。

The non-material factors in the keen pursuit of ceramic commodity among consumers have undoubtedly demonstrated the sign feature of the commodity itself. The handicraft,material naturality,daily application,aesthetic perception and characteristics have jointly constructed the sign system of daily ceramics in the context of modern consumerism culture. Sign values of daily ceramics can be reflected as profound connotation of handicraft culture,cultural pursuit in artistic aesthetics,humanity feelings of Return to Nature and the pursuit of life and individuality.