泉州市男性珠宝首饰销售市场调查与发展

The Research and Development of Male Jewelry Market in Quanzhou

在物质日益丰富的新形势下,泉州市成年男性对珠宝首饰有了更多的消费诉求。经过问卷调查分析:该市场存在着男性珠宝首饰产品陈列比例低、材质款式单一、推广宣传较少等问题。通过行业访谈,提出合理提高男性珠宝首饰产品比例、增加产品类型和积极创新推广宣传模式的建议,以寻求当地男性珠宝首饰发展的新坐标。

Under the new situation of the material abundance,the consumer demand of jewelry has been increased in popularity among adult males in Quanzhou. And according to the research and analysis,there are several existing problems in the market of male jewelry products,such as low shelf rate single production material,simple styles,less promotion Through industry interviews,some suggestions have been put forward in this paper in order to promote the development of the local male jewelry market as follows： improving proportionally the male products in jewelry market,increasing types of male products and promoting positive and innovative advertising mode.