马克思主义大众化视阈下长征红色标语文化的传播分析

An Analysis of the Dissemination of Red Slogan Culture in the Context of Popularization of Marxism

红军万里长征不仅是中国历史上的第一次,在世界历史上也是绝无仅有。在围追堵截的恶劣生存环境中,党和红军在战斗的同时,通过通俗易懂、言简意赅的红色标语文化积极地宣传马克思主义,教育群众,引导群众,武装群众,从而赢得了群众的拥护、支持,促成了党和红军战略转移的成功。长征中红色标语文化的设计、宣传和实施的精神、原则、宗旨,促进了马克思主义大众化的传播和深化,对当代中国马克思主义大众化的设计与传播有重要的启示与价值。

The Long March of red army is not only the first march in Chinese history, but rare one in the history of the world. In the bad situation, the Marxism was publicized positively by our Party and red army through the simple and brief red slogans in the period of Long March to educate, guide and arm the masses, accordingly winning the support of the masses, an important factor furthering the strategic shift. The design, publicity, and implementation of the slogans promote the popularization of Marxism, which is an important implication and valuable selection for us to design and communicate the popularization of Marxism with Chinese characteristics.