高职院校市场营销专业实施“项目教学法”的必要性

Necessity of Implementating“Project-based Teaching Method”in Marketing Majors in Higher Vocational College

在阐述"项目教学法"的内容和特点的基础上,结合高职院校市场营销专业的特点,重点从培养目标、职业岗位能力、专业课程改革、专业可持续发展四个方面论述了"项目教学法"在高职院校市场营销专业实施的必要性。

According to the characteristics of per describes the content and characteristics marketing major in higher vocational colleges,this pa- of ＂Project-based teaching method＂ mainly from four aspects： training objectives, occupation post ability, professional curriculum reform, professional and sustainable development, to discuss the necessity of implementing ＂project-based teaching meth- od＂ in marketing majors in higher vocational college.