摘要
目前,人们所接收到的二维码,更多是静态的二维码,由二维码的生成方对信息进行定向传递。目前,二维码最新技术已经达到在传播转发中自动生成可记载上线传播者信息参数的新的二维码,以便激励阅读者传播广告与商品信息,以最新信息化手段进行客户关系管理和实现广告委托方利益对传播者的奖励分配。所以,这种带参数的二维码的在商业渠道管理、微营销中有着极大的应用前景。本文还结合基于上海菱通软件新技术应用的红利通项目,介绍二次生成带上线参数二维码新技术在销售渠道、微营销中的应用。
The present people received two-dimensional code, is more of a static two-dimensional code,generates a square twodimensional code information for directional transfer. But the two-dimensional code of the latest technology has reached, in the dissemination of forwarding automatically generated information parameters can be recorded disseminator of the two-dimensional code new, to encourage readers to advertising and merchandise information, reward allocation to the latest information technology by means of customer relationship management and implementation of advertising clients interests of the communicator, so the two-dimensional code the parameters in the sales channel management, micro marketing has a great application prospect.This article also unifies the Shanghai Lingtong software technology based on the application of project bonus, two generation communication parameters with two-dimensional code technology in the sales channels, micro marketing.
出处
《信息技术与信息化》
2015年第6期170-172,共3页
Information Technology and Informatization
关键词
移动互联
二维码
渠道管理
微营销
Mobile Internet
Two-dimensional code
Channel management
Micro marketing