产品特征与用户特征间对应关系——以游戏产品为例

Corresponding relationship between product features and user——games for example

在"互联网+"时代,对于任何产品而言运营人员都需要花更多的时间与精力来研究目标用户群,分析目标用户的喜好。清晰把握什么样的用户在使用什么样的产品,根据用户喜好设计产品显得尤为重要。研究通过拆解产品元素将不同产品统一量化,其次建立各类用户特征与产品偏好的关联,继而将用户对于的产品偏好转化到具体的产品元素偏好中。最终,对比各类用户的游戏元素偏好得到不同用户的游戏喜好为游戏开发与运营人员提供决策依据。

In the era of ＂Internet ＋＂, for any product operating personnel need to spend more time and energy to study the target user group, analyzing the user preferences. Clear grasp what kind of products, users in the use of it is particularly important to design the product according to user＇s preferences. Research by unified quantify different products to disassemble the product element, the second set up all kinds of user characteristics associated with product preferences, and then the user preference to products into specific preference of product elements. In the end, the comparison of various kinds of game elements of user preferences for different users of the game preferences for game development and operation of personnel to provide decision-making basis.