我国媒体社会责任的透视研究:媒介生态的视角

Study on Chinese Media's Social Responsibility in the Perspective of Media Ecology

随着社会的发展,大众传媒正在成为人们认知外部环境和构建价值体系的主要依据,媒体承担的社会责任愈发重大。媒体的社会责任并不是静态的,它与媒介生态环境密切相关。文章考察了媒介生态中政治、经济、文化和技术等要素,它们与媒体社会责任担当之间相互博弈与作用,这将直接决定媒体社会责任的状况。

With the development and innovation of society, the mass media becomes the people＇s main basis to cognitive the external environment and build value system. The media＇s social responsibility increases significantly. Media＇s social responsibility is not static which is closely related to the media ecological environment. The paper examines the media ecology elements of politics, economy, culture and technology, analyzes the interaction with the elements and media＇s social responsibility, and determines the status of the media＇s social responsibility directly.