MIM娱乐应用的用户接受关键影响因素识别与分析

Critical Influencing Factors Analysis on User Acceptance Behavior of MIM Hedonic Application

分析MIM娱乐应用的用户接受影响因素,利用DEMATEL方法对影响用户接受的所有可能因素进行关联分析,系统分析所有因素的综合影响指数,根据中心度的大小排序,得出影响用户接受MIM娱乐应用的主要因素,并据此提出用户接受MIM娱乐应用的建议。

This paper analyses critical influencing factors on user acceptance behavior of MIM hedonic application, use DE-MATEL method to carry on the incidence analysis on influencing factors and the systematic analysis on every influencingfactors. According to the central degrees, the major factors are recognized,and the user acceptance of MIM hedonic appli-cation suggestions are put forward.