探索广播电视媒体智能化融合发展之路

Exploration of Broadcast Media Intelligence Convergence Development Road

本文首先分析了现阶段广播电视服务面临的形势与问题。然后指出,针对广电媒体受众、收入、人才、话语权等流失的现状,必须走智能化融合的发展道路。随后,本文在详细阐述了智能化融合的具体研究问题后,进而从纵向考察"智慧广电",扩展广播电视媒体服务能力;以及横向统筹规划"广电+",从功能上深度绑定用户等两个视角,延展了智能化融合的意义与内涵。最后,本文提出从内容产品构成模式上加入关系要素和场景要素,为广播电视媒体的未来业务发展提供了思路。

Firstly, this article analyzed circumstance and problems of broadcasting service. Then, it pointed out that broadcast media should turn to intelligence convergence development road according to missing current situation of audiences, revenues, talents and voices. The article elaborated detailed research problems of intelligence convergence which should vertically investigate ＂intelligence broadcasting＂ to expand capability of broadcast media service and horizontally plan ＂broadcast＋＂ to deeply bind users. Finally, this article put forward that relation and scene elements should be added to content products＇ constitution model to develop broadcast media business.