长沙市望城区休闲农庄农产品营销渠道分析

Analysis on Marketing Channels of Agricultural Products of Leisure Farm in Wangcheng

对长沙市望城区典型休闲农庄农产品营销现状进行了调查,分析了家庭配送、超市配送、游客自采和企业配送等不同农产品营销渠道及成本效益情况,提出了休闲农庄不同发展时期农产品营销渠道选择策略。

Based on the investigation of agricultural products marketing status of typical leisure farms in Wangcheng District of Changsha City, this paper analyzes the different agricultural product marketing channels and cost benefit, such as home delivery, supermarket distribution, tourists picking and enterprise distribution; and puts forward some selection strategies of the agricultural products marketing channel modes in different development periods of leisure farm.