区域企业电子商务岗位对高职毕业生核心能力需求研究——以深圳市为例

Study on the Core Skills Demands of E-Commerce Posts for Graduates of Higher Vocational Schools in Regional Enterprises——The Case of Shenzhen City

研究发现,深圳企业电子商务三大类岗位对高职毕业生的核心需求表现为:沟通能力良好、具有团队合作精神、责任心强、学习能力强、能够承受一定的工作压力、工作认真、思维活跃、语言表达能力强、能独立完成任务且具有创新精神。从岗位群需求结果看,技术类、商务类、综合管理类三大电子商务岗位对高职毕业生的需求有一定的共性,要求具有较强的网络推广能力、方案推广能力和文案写作能力。同时,亦存有差异,技术类更强调网站建设与网页设计能力,商务类更强调沟通能力与办公软件运用能力,而综合管理类岗位则更突出网络商铺的运营流程与管理。

It is found through investigation that the core skills demands of E-commerce posts of enterprises for graduates of higher vocational schools in Shenzhen embody in good communication skills, teamwork spirit, strong sense of responsibility, strong learning ability, being able to work under pressure, work conscientiously, active thinking, strong language competence, being able to complete the task independently and having spirit of innovation. Seeing from the demand results of post group, there are certain common skills demands in the three major e-commerce posts of technology, business and integrated management for higher vocational graduates, which are strong abilities of network promoting, scheme promoting and document writing. At the same time, there are some differences among them, technical posts more emphasizing website construction and web design skills, business posts more emphasizing communication skills and the ability to use office software, and comprehensive management posts more emphasizing operating process and management of network shops.