新媒体视角下的高校群体性突发事件网络舆情应对策略研究

UNEXPECTED INCIDENTS IN THE UNIVERSITY: STRATEGIES OF INTERNET PUBLIC OPINION FROM PERSPECTIVES OF NEW MEDIA

新媒体的快速发展对高校处理群体性突发事件舆情提出了新的要求,建立一套快速高效的应对网络舆情的策略是处理好群体性突发事件的基础和前提。基于新媒体的特点及其视角下高校舆情传播的特征,研究应对高校群体性突发事件舆情的策略,并探讨将网格化管理和危机管理引入处理群体性突发事件的可行性。

The rapid development of new media has raised new requirements for the handling of mass emergencies in colleges universities and therefore,establishing a quick and effective response to the Internet public opinion is the basis and premise of dealing with the mass emergencies. Based on the characteristics of new media and the characteristics of spreading public opinions from perspectives of new media,the paper researches on strategies of coping with unexpected group accidents,and discusses the feasibility of adopting crisis management and grid management in an attempt to provide a useful reference for universities to tackle these unexpected incidents.