主流媒体的新媒体传播演进——以《人民日报》微信公众号为例

Progress of Mainstream Media Transferring to New Media ——Wechat Public Account of People Daily as Example

从不同时期的内容发布数量、类型、来源等方面来看,《人民日报》微信公众号有较为明显的变化,但仍然存在不足。由此可见,主流媒体微信公众号应注重掌握用户数据,增强用户关系管理;精准化新闻推送,深入小众社区;把新闻资讯做成朋友圈社交资源。

From the numbers, types and resources of messages in Wechat public account of People Daily, apparent changes have been taken place but still there are some shortcomings. So, mainstream media should master users＇ data to improve relationship management, distribute precise news to go into communities and make news information into social resources in friends circle.