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空气净化器销售策略研究——基于城镇消费者调查的视角 被引量:2

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摘要 本文通过对现阶段空气净化器企业的销售策略进行必要性分析,针对以下空气净化器的市场营销现状,第一.空气净化器销售市场火爆但管理杂乱无章;第二.空气净化器并没有统一的除净标准,更换滤网较麻烦;第三.企业宣传不到位,促销渠道单一,很难招徕新顾客。本文从规范统一除净标准、市场宣传、产品定价、售后服务这些方面提出了改善空气净化器企业的营销现状。
出处 《现代商业》 2015年第35期28-29,共2页 Modern Business
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