弱连接关系在SNS平台中影响作用的实证研究

Empirical Study on the Influence of Weak ties on SNS

用户通过在SNS(Social Network Service)平台上发布信息、展示照片或视频而得到其他用户的关注,从而产生网络影响力,与此同时,用户之间积极的较量与互动也为SNS平台提供了大量丰富的内容。从弱连接关系如何在SNS平台中发挥影响作用这一问题出发,探讨如何充分利用弱连接关系更好地形成SNS平台的影响力。以图片分享网站Flickr为例,通过该平台提供的公共API程序获取数据,进行相关性及回归统计分析,探索SNS平台中体现弱连接关系的相关功能与用户发布的信息的影响力之间的关系。结果表明:信息的浏览数量、评论数量和分享数量与信息影响力之间存在显著正向关系,信息的标签数量与该信息的影响力之间的关系并不显著。

Weak ties have played an increasingly important role in Social Network Service(SNS)platforms. Users receive attention from other users and have network influence by releasing information or displaying photos and videos in the SNS platform. At the same time,a large number of rich content of the SNS platform has been provided by active communication and interaction between users. This paper mainly studies how weak ties to make a difference in the SNS platform,thus to empower SNS platform a better influence by taking full advantage of weak ties. Taking the photo-sharing site Flickr as example,through its public program API to get data,this paper has done correlation and regression statistical analysis,so as to explore the influence of SNS platform functions in relation to weak ties on the information that users have released. From the results,it was found that views,reviews and pools of the information have significant positive effect on the influence of information,while tags does not have a significant effect on the influence of information.