基于城乡公共服务均等化视野下江西农村电影发展的战略选择

Strategic Choice of Rural Film Development in Jiangxi from the Angle of Public Service Equalization in Urban and Rural Areas

农村电影经过政府近十几年的大力扶持和发展,虽然取得了不错的成绩,但是也遇到了如何最大限度地满足农民群众基本文化权益、拓展农村文化市场、占领新农村文化建设战略高地等方面的发展瓶颈和障碍问题。作为中部地区经济欠发达的农业大省,江西如何在经济快速转型时期进一步推进农村电影发展。基于城乡公共产品服务均等化的视角,从江西农村电影的现状和问题出发,对江西农村电影进行SWOT分析,最后提出加快江西农村电影发展的战略选择和相应的政策建议。

The rural movie which gives priority to the consumer group of farmers is one of public service products containing a series of content including cultural products and services,infrastructure construction,institutional improvement,professional team construction,and consumer marketing provided by the government and occupies an important position in the cultural life of rural areas and farmers.Despite great achievements after more than a decade of vigorous support and development,the rural films are encountering bottlenecks and obstacles such as how to meet farmers＇ basic cultural rights and interests at a largest range,how to expand the rural cultural market,how to occupy the strategic highland of new rural culture construction,etc.It has become a serious issue how to further promote the development of rural filming in the rapid economic transition period of Jiangxi,a less-developed agricultural province in central China.This paper attempts to analyze Jiangxi＇s rural films with the SWOT from the angle of public service equalization in urban and rural areas,which starts from the present situation and problems of Jiangxi rural films,and try to give some strategic choices and corresponding policy recommendations on how to accelerate the development of rural films in Jiangxi.