数位技术触动设计“心”商机——以纽约MAD“失控:后数位化的成形”3D设计展为例

Digital technology triggering design's " Mind" business opportunity——Taking New York MAD " Out of Hand:Materializing the Postdigital" 3D design show as the example

从"IT"时代到"DT"时代,后工业化时代"人的分化"过程开始发生逆转,数位3D打印技术等可使设计师从繁琐的技能性工作中解放出来,在向"个体赋能"的过程中重新确立人的中心作用并指向"创新设计".在当下"互联网+"趋势下,包括文化产品在内的社会生产开始向以消费者为中心的定制时代快速进化,智能设计突破传统感性设计的范畴.根据大数据分析消费者的内在需求而进行精准设计,使人"心所想即可得"成为不争的事实.从纽约MAD"失控:后数位化的成形"3D设计展作品中,可以明确地找到证据,即谁抓住了人"心"所想,谁就抓住了产品设计的无限商机.

After experiencing the ＂IT＂ era to ＂DT＂ era,the ＂human differentiation＂ process started to be reversed in the post-industrial era.The digital 3D printing technology allows the designers to be liberated from the tedious skilled work and then reestablishes the human＇s central role towards ＂innovative de- sign＂ in the ＂individual enabling＂ process. Under the current ＂internet＂ tendency, the social production including the cultural product, begins to evolve towards＂ customized era＂ dominated by the consumers rapidly.The intelligent design breaks through the category of traditional emotional design and the con- ducts ＂precise design＂ according to the internal demand of cosumers acquired by big date analysis,which makes ＂acquire anything in your mind＂ become uncontroversial fact.The evidence can be accquired from the works in the New York MAD ＂Out of Hand：Materializing the Postdigital＂ 3D design show that any- one who seizes human＇s mind would seize the unlimited business opportunities for product design.