安徽省大学生体育用品消费研究

Research on the sporting goods consumption of the college students in Anhui Province

基于大学生体育用品消费对体育产业和大学生体育参与之重要意义,采用问卷调查、文献分析、数理统计与逻辑分析等方法,对当前安徽省大学生的体育用品消费进行调查.研究表明,大学生体育用品整体消费水平较低,在体育用品的选择上以中低端为主;家庭收入、体育用品价格、个人消费观念及缺乏对体育用品的了解是影响体育用品消费的主要因素,其中家庭收入为重要因素.

Considering that College Students sporting goods consumption means a lot to the sports indus- try and sports participation of the college students, the author adopts the method of questionnaire sur- vey,document analysis, mathematical statistics and logical analysis and so on to investigate the current sports consumption of college students in Anhui province.The research shows that the consumption level of sport goods of college students is relatively low, and the consumption mainly concentrates on the low- end sport goods.Family income,the price of sport goods,personal consumption concept and the lack of understand sport goods are the main factors of the consumption,and the family income is the most cruci- al one.