对比视角下新亚里士多德主义修辞批评探究——以2022年冬奥会申办城市北京和阿拉木图的演讲为例

Contrastive Study on the Application of Neo-aristotelian Approach——Taking the Final Presentations Given by Peking and Almaty Delegations on the 2022 Winter Olympics Bidding to IOC

运用新亚里士多德主义修辞批评范式,从重构修辞情境、解构修辞文本和接受分析三方面,将2022年冬奥会申办城市北京和阿拉木图的演讲文本进行对比。在申冬奥演讲者、国际奥委会代表投票选出举办城市、争取与会代表的支持三方面所重构起的修辞情境下,对比分析北京和阿拉木图的演讲者在选择有利于自身申办冬奥会的演讲材料、进行谋篇布局等方面的差异,来更好地认识北京和阿拉木图在选择典型人物作为演讲者、诉诸共同的奥运情结和介绍各自良好软硬件环境等方面的优势,从而揭示出北京代表团的演讲在劝服与会代表为北京投票中所发挥的积极作用。

By implementing the Neo-aristotelian approach into the final presentations given by Beijing and Almaty delegation on the 2022 Winter Olympics Bidding to IOC,the following aspects will be contrasted： reconstructing rhetorical situation,deconstructing rhetorical text,and reception analysis. The rhetorical situation is composed of the biding speakers,the representatives from IOC voting for the hosting city and the speaker winning supports from the representatives. Under that context,the contrastive analysis can be discussed from the arguments chosen,text invention,etc.both from Beijing and Almaty. After that,a holistic view of the differences can be got from choosing typical speakers,resorting to common Olympic complex and introducing advantages of software and hardware. Consequently,how Beijing can persuade representatives from IOC willingly to vote for them can be revealed clearly.