基于生态位理论的粤北地区旅游发展策略研究

Strategy Research Based on Ecological Niche Theory of Tourism Development of Northern Guangdong Province

旅游城市生态位测评与研究,对区域旅游资源开发、城市旅游品牌构建具有现实意义.选取广东省粤北地区韶关、河源、梅州、清远、云浮旅游城市5年的统计数据,以旅游资源维、旅游市场维、社会经济维、生态环境维4个维度20项变量分析为基础,运用生态位理论、聚类分析方法,对粤北地区旅游城市进行生态位测评.依据综合生态位、空间格局以及各个维度的生态位等比较分析结果,将粤北旅游城市划分为3类:双核心城市为清远,节点城市包括韶关、梅州,网络城市包括河源、云浮.结合区域旅游竞合理论,提出为实现粤北城市旅游产业的"共生、多赢"格局,应该培育粤北城市旅游产业的核心竞争力,提炼独特性、差异性城市旅游品牌,寻求跨城市、跨行业的合作,促进粤北区域旅游的创新、协调发展.

The niche evaluation and research on tourism cities have realistic meanings on regional tourism source development and tourism city brand building.The article selects five years statistical data about the tourist cities of Shaoguan,Heyuan,Meizhou,Qingyuan and Yunfu in Northern Guangdong Province,based on the analysis of 20 variance in 4aspects including tourism resources,tourism market,social economy and ecological condition by using niche theory and clustering method.On the basis of comprehensive ecological niche,spatial pattern,ecological niche on every dimensionality and other comparative analysis results.According to the analytic result the thesis divides the tourism cities in north Guangdong Province into three types,the dual core city,including Qingyuan,the node city including Shaoguan and Meizhou and the network city including Heyuan and Yunfu.Combines with competition and cooperation theory of regional tourism,to provide the theory that in order to achieve the pattern of＂mutual growth and multiwin＂in tourist industry of Northern cities in Guangdong Province,it needs to cultivate the core competitiveness in tourist industry of Northern cities in Guangdong Province,to refine the peculiarity,the brand of city tour in otherness,to seek the multi-city and multi-industry cooperation,and to promote the innovation and coordinated development of regional tourism in Northern Guangdong.