创新创业环境下众筹项目成功与否的影响因素研究

Research on Factors Influencing the Success of Crowdfunding Projects Based on the Innovation and Entrepreneurship Environment

在创新创业与"互联网+"的推动下,众筹作为融资新渠道,在我国迅猛发展。该文从项目信息、人力资本与项目风险三个维度对变量进行归类,基于"追梦网"数据并采用Logit回归,分析影响众筹项目成功的因素。实证结果显示,目标融资金额、项目支持人数、项目图片数量的影响最为显著,项目动态更新次数与项目团队规模的影响基本显著。最后提出完善项目信息、合理设置目标融资金额、提高众筹的公众认知度的建议。

Under the impetus of the innovation and entrepreneurship and the Internet plus, crowdfunding as a new financing alternative develops rapidly in China. Based on the data of Dreamore, this paper developed a research model from three dimensions, project information, human capital and project risk, then analyzed the factors influencing the success of crowdfunding projects by using Logit regression. The empirical results indicated that the project financing goal, the number of funders supporting the project, the number of project image are significant, the project news update times, and project team size are basically significant. Based on the results, this paper puts forward suggestions of improving the project information, setting up a reasonable financing goal and raising public awareness of the crowdfunding.